Imagine if John (an avid poker player) visits your website. You sell a book that helps him improve his poker game. He’s highly interested in what you have to offer, but he’s just not ready to purchase yet. He’s still recovering from that extended holiday and needs to pay off the credit card that he maxed out playing poker online.
He sees a form on your site asking if he’d like more detailed information, and so he fills in his name and email address. Within seconds an email is sent to John with a short summary of the benefits offered by your book and a couple of useful tips he can use right away.
A few days later, John receives another email that goes something like this:
”Hey John, I know you’re quite busy, especially with the holiday period coming to an end, but I just wanted to get in touch with you to let you know we’ve got a special coming up for that ‘How to win at poker’ handbook you’ve always wanted.”
John’s forgotten that he’d been looking to buy a book like this and this email reminds him that he needs to improve his game. John adds buying the handbook to his “To Do” list and goes about his daily business.
Another few days later, John receives another email; again, reminding him that the special is about to end alongside another juicy tip that’s in the book. John realizes he doesn
Excellent article. The examples you provide are great. I think people forget that autoresponders can be used for all sorts of things. Timely delivery of information can be utilized for not only marketing purposes, but many other things too! Catalogs and price lists can be sent regularly. Restaurants can send menus or "daily specials". Coupons can be sent for local area businesses. Applications for just about anything can be instantly requested and then returned by fax. Teachers can provide class notes and assignments. Best-seller lists, school lunch menus, show times, event schedules, the uses are endless! You're right again Eddie. Thanks for the helpful information as always. -David Ocala,FL
Hi Eddie,
Nice article and well written. It is concise yet it gives some cool real-world examples. Perhaps a hair salon would never even think of using e-mail to market. It has given me some good ideas.
Thanks,
Gary
Quite good
Great articles! Thanks for the info.
Keep it positive!
Stephen Strother
CEO, A&R Music1.com, LLC.
http://www.armusic1.com/today
I agree with David (Comment #4). I've used pay-for autoresponder services in the past. I want total control and I searched for something better. After due diligence and testing several, I am excited to host my own Interspire/Sendstudio web-based autoresponder on my own site, ReceiveProsperity.com . The fortune is in the follow-up.
Autoresponder is great way to market your products and services. However, I've noticed more and more companies are flagging these emails as SPAM, thus these emails go straight to the SPAM box or our end users never receives them.