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| Auto Responders: The Marketers Magic Trick | |
By Eddie Machaalani |
Published
03/13/2006
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Email Marketing , Email Marketer
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Rating:
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But I don't sell anything online!Auto responders can work for ANY business. You don't need to be selling something online for them to work. For example, let’s pretend you have a hair styling business. You cater towards young men looking for a modern, attractive hair style. Part of your service includes helping them select a hair style that greatly enhances their facial features and gets them the compliments they're after from the ladies. On your website, you setup a simple form, something like: "Guys, get the hair style that'll get you noticed. Free email report shows you how." Once John's filled in the form, he gets an email with a summary of tips about the type of hair style suited for men with different features. It also mentions that you're an expert in this field and your salon regularly helps men go from dud to stud in less than an hour. A few days later, John receives yet another tip -- this time on how washing his hair with a different shampoo can lead to different results. John starts to see how much of an expert you are, but also how much he'd rather just pay someone to take care of all this for him. He hasn't got much time now since he's started killing those poker sites. And so off he goes to call and make an appointment at your salon. |
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