Auto Responders: The Marketers Magic Trick
By Eddie Machaalani
The content in your auto responders need to be useful. Whilst including marketing hype purely about your product and services can work if there is a strong interest, you'll usually need to provide relevant tips and information to keep your subscriber engaged and ready to pull out their wallet when need be.
You should opt to use autoresponder software that offers personalization, which includes the ability to address John by his first name, as that greatly increases response rates.
http://www.interspire.com/sendstudio/
Finally, you should TEST your auto responders. Make sure they aren't trapped by spam filters, make sure the subscribers are receiving the auto responders in the order they're meant to be and so forth.
Armed with this new knowledge, you should be able to add an additional stream of revenue that could do some serious boosting to your profits. Some online businesses use this single marketing strategy as the sole way of getting new clients. They do this because it works!
Now, have you decided how you're going to use auto responders for your business?
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6 Responses to "Auto Responders: The Marketers Magic Trick"
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said this on 17 Mar 2006 12:48:27 PM CDT
Excellent article. The examples you provide are great. I think people forget that autoresponders can be used for all sorts of things. Timely delivery of information can be utilized for not only marketing purposes, but many other things too! Catalogs and price lists can be sent regularly. Restaurants can send menus or "daily specials". Coupons can be sent for local area businesses. Applications for just about anything can be instantly requested and then returned by fax. Teachers can provide class notes and assignments. Best-seller lists, school lunch menus, show times, event schedules, the uses are endless! You're right again Eddie. Thanks for the helpful information as always. -David Ocala,FL
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said this on 17 Mar 2006 2:31:37 PM CDT
Hi Eddie,
Nice article and well written. It is concise yet it gives some cool real-world examples. Perhaps a hair salon would never even think of using e-mail to market. It has given me some good ideas. Thanks, Gary |
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said this on 09 Apr 2006 2:32:24 AM CDT
Great articles! Thanks for the info.
Keep it positive! Stephen Strother CEO, A&R Music1.com, LLC. www.armusic1.com/today |
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said this on 05 Jul 2006 11:11:46 PM CDT
I agree with David (Comment #4). I've used pay-for autoresponder services in the past. I want total control and I searched for something better. After due diligence and testing several, I am excited to host my own Interspire/Sendstudio web-based autoresponder on my own site, ReceiveProsperity.com . The fortune is in the follow-up.
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said this on 23 Jul 2007 12:56:49 PM CDT
Autoresponder is great way to market your products and services. However, I've noticed more and more companies are flagging these emails as SPAM, thus these emails go straight to the SPAM box or our end users never receives them.
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