ROI Tracking 101 With TrackPoint

By Eddie Machaalani

TrackPoint is an online marketing return on investment (ROI) tracking solution. As with any good ROI tracking solution, its job is to show you those areas of your online marketing that are working and which ones aren't.

Let's say you spend a few hundred dollars each month on Pay-Per-Click campaigns and banner ad campaigns. In addition you send out a monthly newsletter, get some website traffic from search engines, and also receive a bit of traffic from other websites linking to you.

TrackPoint's primary purpose is to let you know which of your ads are bringing in traffic and resulting in sales or leads. These are commonly referred to as "conversions".

TrackPoint breaks down your online marketing activities into 4 different categories. They are:

1. Campaigns
2. Pay Per Click (PPC)
3. Search Results
4. Referrers

Any online marketing activity can be put into one of these categories and tracked, so that every cent, visit and conversion is accounted for and can be optimized to help you make the most out of your advertising revenue and website traffic.