ROI Tracking 101 With TrackPoint

By Eddie Machaalani

A conversion is the final result that you desire from a visitor to your web site. It's really the main reason that you created your web site.

For example, if you sell something online, then a conversion would be a sale and each conversion would have an aggregate dollar value associated with it. If you're trying to add subscribers to your newsletter, then a subscription to your newsletter would count as the conversion. In this case, it would not have a dollar value associated with it.

If you're using your website to generate leads, then your conversion may result whenever someone uses your contact form to request more information from you. TrackPoint lets you track any type of conversion that you can think of.