ROI Tracking 101 With TrackPoint

By Eddie Machaalani

If you've ever advertised using banner ad's on a website or sent a newsletter with links for more information then these would be classified as "Campaigns". Campaigns generally have a fixed or monthly cost.

Being able to see which of your banner ad campaigns, links in your newsletters, text links, etc. are bringing you more traffic and sales is extremely important and effective in regards to online marketing.

If you're running two ads on two different sites with both ads costing the same and one is generating more sales than it costs, but the other is costing you more than it's generating then you can simply drop the one that's not doing as well and purchase more ads from the site that is.

Using this simple strategy you can gaurantee that every dollar you spend marketing your website is will return more than one dollar back.

Take the following example:



In this example, it's extremely easy to see that our "Newsletter Promo Link" performs significantly better than the banner ad campaign running on "DemoWebsite".

The newsletter link makes more money than it costs, so we know instantly that this ad is effective and that we should plan more ads around it. We can also see that the banner ads are costing us more than they are making, so a wise decision would be to drop them or re-work them so that they are more successful.