ROI Tracking 101 With TrackPoint

By Eddie Machaalani

Pay-Per-Click -- as the term implies -- means that you only pay when someone clicks on your ad. The most common PPC ads can be found whenever you run a search on Google.

If you look at the right side of the search results page, you'll see small advertisements related to your search query. These advertisements are placed there by advertisers through Goggle's Adwords system and whenever someone clicks on one of these ads the advertiser is charged a small amount. This amount can vary from a few cents to a few dollars, depending on the popularity of the search keywords.



Take a look at our example above. Our first ad does extremely well, but our second ad actually loses money.

By tracking and analyzing your PPC traffic, you're able to spend less on the ads that aren't generating money and spend more on the ad's and keywords that are.