ROI Tracking 101 With TrackPoint

By Eddie Machaalani

A referrer is a website that links to your site. Whenever someone clicks from a link on another site to your web site, that click is tracked as a referal visit. The difference between a referal and a campaign or PPC is that you don't pay for a referal. These are links that point to your web site that you have not paid for and don't constitute as paid advertising.

By tracking referals and where your traffic is coming from, you can easily see which other web sites are bringing you good traffic and more importantly, which of these websites is generating revenue for your site.

For example, let's say that you find a web site linking to you that you had no idea was generating so much traffic and sales for you. The link on that particular website was tiny, hidden at the bottom of the web site.

Using this information, you contact the owner of the site and purchase some paid advertising in a more prominent spot on his site. This spot brings in more traffic and hence more revenue. This is a technique that you can repeat over and over with every high traffic referrer that you can find.



In the example above I can see that www.otherwebsite.com is bringing me some great traffic and revenue. I can use that information to potentially purchase better links or create more prominent partner opportunities on that web site.