By Eddie Machaalani
If you've never heard of Jay Abraham, I suggest you do some research and read up on his marketing philosophies. One of Jay's *secrets* is to study industries outside of your own to see how they market to their clients.
You know, this course itself is a marketing strategy. *Gasp* Yup, that's right, I said it. Now the reason I wrote this course was definitely not only as a marketing strategy, but also as a means to give back what I’ve learned over the years.
I learned once that if you always give away your strategies selflessly, your brain becomes wired to learn more which means you don't get stuck in the same mental plateau. It's also nice to receive a thank you email every once in a while from a budding web designer who's found my writings helpful!
Back to the topic at hand though. This email course helps to inform you of the products that my company provides specifically for web designers and their clients.
http://www.interspire.com
This email course itself was written and sent out automatically to you using SendStudio: http://www.interspire.com/sendstudio
What can you learn from this? Can you use a similar marketing strategy for your business? What about setting one up for your clients to bring in more leads for them? Here’s an idea: why not work in conjunction with a client and only charge whenever a sales lead is generated, or whenever a sale takes place?
(Hint: You need a client that delivers great products and or services, but you could make some serious cash doing this)
Here's to your success!
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said this on 15 Dec 2006 5:08:49 AM CDT
Thinly-veiled ad, rather than a useful article. Self-promotion is fine, but you need to provide something of use to the reader other than your product, in my opinion.
[Editors Note: Hi Dave, thanks for your comment. This is just a small part of our email course, hence the pretty brief length of the article] |