| Effective Google AdWords Campaigns - Part 2 | |
By Mitchell Harper |
Published
08/22/2007
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Internet Marketing
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Rating:
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Effective Google AdWords Campaigns - Part 2Introduction
Writing the Body of Your Ad
The "Beat Your Own Ad" Theory
Conclusion |
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Spread The Word
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5 Responses to "Effective Google AdWords Campaigns - Part 2" 
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said this on 24 Aug 2007 2:48:57 AM CDT
Hi,
I've always wondered how ebay got the abstract words I was searching into their headings (I knew they hadn't created millions of ads). Are there any other tricks like that you can do with the brackets {}. I haven't seen it (or anything else like it) documented anywhere? Lastly, I now understand how the searched keyword ends up in the title... but what triggered the ad..? Did ebay have to enter the millions upon millions of keywords into the keyword side, so that ad would trigger? Cheers Matt [From Mitch: Hey Matt. Not sure to be honest, either that or they had a contract where Google sold them their un-used ad keywords as inventory...] |
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said this on 24 Aug 2007 2:54:47 AM CDT
One other thing I think everyone should start looking at, is creating channels for their ads based on state and city.
My ads were constantly coming up in positions 4 - 6. By simply copying the list of my keywords, and creating separate campaigns by state and city my ads have jumped up to positions 1-3. I think when Google is now determining the quality score of the ads, it factors in you've specified it down to a city.. so if someone from that city is searching your keyword, Google now thinks it is more important. Cheers Matt |
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said this on 24 Aug 2007 12:16:30 PM CDT
Good article Mitchell, It cuts through some of the rubbish I hear generally.
I have a small adwords campaign running and Google have put the click rate on some keywords up really high, because they say those keywords are "poor quality". Do you know what this means? Thanks Mike [From Mitch: Hi Mike. It means they aren't converting well, so Google is penalizing you. Try making the ads you show for those keywords more relevant, and use dynamic keyword insertion like I mention in the article to see if that helps.] |
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said this on 17 Oct 2007 6:26:58 PM CDT
Hi,
I implemented the above steps so that my keywords would become the title of my ads. It has worked well, my click through rates are up. There is one really BIG thing you forgot to mention. Any keywords you have, like competitors names etc are fine, because the old ads just showed your company name etc when someone searched your competitors. But with this new setting, your competitors name becomes the title of your ad. We are now being sued. You should warn all your users of this unique 'feature' of using the {Keyword: } setting. Google offers no support, infact Google is currently being sued by the ACCC for this exact setup you've suggested. http://www.accc.gov.au/content/index.phtml/itemId/792088/fromItemId/142 I'm guessing this is why Google doesn't advertise this setup? Cheers Matt |
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said this on 15 Mar 2008 1:27:44 PM CDT
Excellent article. Can you recommend nay literature or articles on localized searched, eg. languages and countries other than english or USA or UK?
Thumbs up. Carlos Dieter www.stedica.com |
or 02-9262-7770 





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