Author Archives: jeff.selin

Learn how campaign statistics and event logging go hand in hand When you’re ready to use email as part of your marketing and communications plans, it’s necessary to have web-based HTML email software at your ready, such as Interspire Email … Continue reading →

Different marketing vehicles have different design needs. In email campaign design, it’s important to extend and reflect the artistic qualities of your brand as well as showcase your service, professionalism, and innovation. Good design must include the look-and-feel along with … Continue reading →

For a while it looked like most of the world’s photo collection was going to be owned and managed by two billionaires: Bill Gates and Mark Getty. Their stock photo house companies, Corbis and the aptly named Getty, were neighbors … Continue reading →

The new event logging feature in Interspire Email Marketer 5.5 is an extraordinarily useful business tool for anyone who is not yet ready for a full blown CRM, but still needs basic contact management tied into their email marketing software. … Continue reading →

With each post in this blog, I take about 20 seconds to “tweet” about it. Do you use Twitter as a personal or professional information channel—perhaps both? I’d love to hear your experiences. Are you following Barack Obama, Shaquille O’neal, … Continue reading →

Attracting folks to your site is one marketing challenge. Once on your pages, you need to engage visitors with targeted, relevant information, to capture their attention and encourage the sale. One easy and effective way to turn cost researchers and … Continue reading →

I’m proud and delighted to say that Interspire Email Marketer 5.5 is now officially available for download! Mitch is working on the “official” launch blog post and will publish it later today, Sydney time (GMT+10). Of course as your user … Continue reading →

We’re fielding your online marketing and technical software questions in this weekly Ask the Expert column. If you’re stumped and want some assistance, please leave us a comment. We’ll pick some of the best questions each week for discussion. Gary … Continue reading →

My inbox this morning contained such an onslaught of email solicitations for diet pills, pornography, and bogus holiday services from banks that I thought it was a good time to review the CAN SPAM laws. This also provides a nice … Continue reading →

We are inundated. Assaulted. Bombarded. Nearly tortured. But the ad slogans and messages keep on coming. Beyond the old standby marketing vehicles, we have our movie screens, airplane seats, even our high school gyms. We are over saturated. In print, … Continue reading →