Author Archives: michelle.greer

In case you missed the press release that went out earlier today, we’ve partnered with PayLeap to offer our own branded payment gateway to US-based customers, called Interspire Secure Payment Gateway. Available today as part of Interspire Shopping Cart version … Continue reading →

Our founders Eddie Machaalani and Mitchell Harper thought long and hard before choosing Austin as the headquarters for their new North American office.  When they set up a 4300 square foot office in North Austin, the city took notice. Interspire … Continue reading →

The Internet is the perfect platform for businesses which sell one thing and sell it really well.  Wired Magazine editor Chris Anderson calls this concept the longtail.  Instead of going after everyone, pick a specific niche as your market and … Continue reading →

At one point in time when I was freelancing, I hated my job.  I was underappreciated, underpaid, and totally miserable. My friend suggested that I go to tech happy hours to network and let people know I was an online … Continue reading →

Keeping track of what is said about your product or industry can be quite hard.  Google rewards sites that have been up for a long time, so just doing an ego search on your company on Google isn’t telling of … Continue reading →

Search Engine Optimization can seem daunting.  After all, studies show that if you are not on the first page of Google for a certain keyword, most people will simply change their keyword search rather than go to the next page.  … Continue reading →

Greetings! My name is Michelle Greer and I’ll be blogging/tweeting/writing for Interspire – basically I’ll be looking to reach out and connect with you using social media to help grow your business. My background is in ecommerce and internet marketing … Continue reading →