I spent a few hours this week getting even more familar with SendStudio than I already am, and I've put together a list of 9 tips that you can use to get more out of SendStudio and save some time when sending your email campaigns.

All good companies have stories which their customers and prospects can relate to. In this article I'll explain why it's important to have your own compelling story as a business owner and how you can come up with ideas for your story in just a few minutes.

In part 1 I showed you how to find and segment groups of keywords for your Google AdWords advertising campaign. Today in part 2 I'm going to teach you how to write the actual content of your ads.

Google AdWords is the most popular advertising platform in the world, making Google billions of dollars in avertising revenue each year. When used correctly, Google AdWords is one of the most affordable ways to promote your products or services. In this article I'll show you how to do just that.

Podcasts are all over iTunes, but what are they and how can you use them to attract new customers? In this article I'll talk about podcasts and explain why we've just launched our first podcast and how you can do the same.

Amazon and Microsoft spend tens of millions of dollars on usability testing, so doesn't it makes sense to take what works for them and implement it into our own software and web sites? In this article I'll talk about usability, including what it is, why it's important, and how you can perform your own usability testing using lessons and ideas from companies like Amazon, Microsoft, Best Buy, etc.

As a web designer you want your site to appear on the front page of the search results for search keywords such as "web designer los angeles" (if you live in Los Angeles, for example). In this article I'll give a simple primer that shows you step-by-step how to optimize your website for the search engines.

Starting a blog is in my opinion the cheapest and most profitable way to promote your web design business. In this article I'll teach you everything you need to know to setup your own blog which will generate new leads and help rank your website higher in the search engines.

Today I'm going to share with you a simple 5-step marketing plan that you can use to attract as many new clients as you want, whenever you want. We'll be using Google AdWords, SendStudio, and will be writing a few pieces of content. You'll need about 5 hours to implement our 5-step marketing plan. If done right this will be the most profitable 5 hours you'll ever spend working on your web design business.

Getting your emails delivered and into the inboxes of your subscribers is an extremely important topic. After all, if you have a 0% deliverability rate, no one sees your emails. In this article I'll give you the definitive guide to email deliverability, using our recent deliverability experience as a case study.

With a little creative planning and ingenuity you can offer your own free website health checks to attract a constant stream of new clients to your web design company. In this article I’ll explain how to do it.

In this article I'll share with you a few tips on how you can humanize your interactions with prospects and existing customers. By doing this you're showing people you have ethics, you're a real person, and you care about the people you deal with. At the end of the day, your company will be the one that stands out.

If you're an "online-only" business then the design and layout of your web site can make or break you. In this article I'm going to explain how and why you should step into your customer's shoes and take a good long look at your web site to see what's wrong with it and what you can improve to increase your sales.

They say that if your web site has a bad opening headline you’ll loose over 50% of your visitors in the first few seconds after they arrive at your home page. Headlines are the most important part of a web page, but what constitutes a good headline? Today we'll find out.

In this article I’m going to share a few tips on how to turn your web site into a persuasive sales machine. We’ll look at a few examples, and, using the tips I outline in this article, we will also come up with a list of guidelines that you can use to write your own persuasive copywriting to sell, sell, sell!

AJAX is the newest buzz word in web development. In this article I'm going to give show you 3 simple and practical uses for AJAX on your web site.

In this article I'm going to provide you with some tips to ensure that your client proposals are streamlined and heavily stress the benefits that you can provide to your clients by offering Interspire products private labeled as your own.

PhpAdsNew is one of the most popular pieces of ad serving software on the Internet and it's free. If you're running a content driven web site, you can use PHPAdsNew to server banner ad's on your site. In this article, I'll show you how.

I'll give you a guided tour of PhpAdsNew, including how to install it, how to create your first banner, and also how to create your first banner rotation. Let's get started!

The desktop is coming of age. With new technologies such as distributed computing and wireless connectivity spreading like wild-fire, the desktop is now no longer the only place that you can run applications.

The web browser is the new desktop, and in this white paper we will examine some of the reasons why web-based applications are more proficient (in terms of time, costing and resources) and also more accessible than traditional desktop-based applications.

A regular expression is a specially formatted pattern that can be used to find instances of one string in another. Several programming languages including Visual Basic, Perl, JavaScript and PHP support regular expressions, and hopefully by the end of this primer, you’ll be implementing some basic regular expression functionality into your PHP pages...

If you're a web developer and have business-orientated clients, then I'm sure that you either have - or will have to - construct some sort of content management system to manage articles or content.

Some people would like to have you think that CMS's (content management systems) are hard to develop.

Don't be fooled. They are easy.

The one we are going to build today will let us store and display articles. Each article can have up to 20 pages, each of which will contain a title and some content. We will create one script to create new articles, and another to display them. A MySQL/SQL Server 2000 database will be used to store the articles.

As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.

In this article I will discuss 15 best practices that you can use everyday in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response from your subscribers -- whether it be for more feedback, more product/seminar registrations, or even more orders.