Automatic Inbox Preview with Interspire Email Marketer
Published November 25, 2008 by Jeff Selin
Many of us know all too well the joy of browser compatibility issues when it comes to Web design. If you design with CSS, hassles with i.e. 6, for instance, can occupy a testing lab for monthly checkups. If you’re an email marketer, you know inbox compatibility is just as challenging.
Different email clients will affect the way your email appears. To best deal with this, I recommend Interspire Email Marketer. We’ve developed plenty of beautiful, premade templates that have been tested for most common inboxes. And we’ve made testing your own emails easy. You can see how your email will look in Gmail, Outlook, Hotmail, Yahoo and more, along with tips on how to fix the source code.
With Interspire Email Marketer, it's as simple as hitting the Email Client Compatibility button. Here’s a tutorial on how it works.
In general, the rule of email and client compatibility is to keep things simple. This includes fonts, graphics, and code. Limit your email to just two fonts with nothing too outlandish. Use font tags and inline formatting instead of stylesheets - this ensures your email is compatible with even the oldest email clients, and also with web-based email clients which don't load stylesheet information in the email.
Ultimately, to avoid spam filters and embarrassment, you need to test your campaign. Here’s a simple, surefire way to find a little quality control: Set up email accounts at Yahoo, Gmail, Hotmail and send yourself the email. If it’s sent directly to the spam filter or if it looks messy, you know you have some work to do.
If you want to go beyond the built-in inbox preview in Interspire Email Marketer and get real live screenshots of how your email will look in all of the major email clients, give LitmusApp.com a try. It's cheap and very effective.
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Published November 25, 2008 by Jeff Selin
