Video: Triggers in Interspire Email Marketer 5.5

Published December 15, 2008 by Jeff Selin


I'm proud and delighted to say that Interspire Email Marketer 5.5 is now officially available for download! Mitch is working on the "official" launch blog post and will publish it later today, Sydney time (GMT+10).

Of course as your user eduction manager, I'm here to extol the many virtues of the new version. With Interspire Email Marketer 5.5, my job is easy - there simply is not a comparable email software program on the market providing this array of features without spending upwards of 5 figures...

The new features of 5.5 are awesome, powerful and easy to use. I'll be here to share updates and tutorials throughout the week. Today I wanted to share this tutorial on trigger emails as a followup to our post on triggers from about two weeks ago. We explained triggers, but used screen shots to showcase the possibilites in the new software. Now you can see 5.5 in action.

If you follow Interspire cofounder Mitchell Harper on Twitter, you already knew we entered soft launch mode this week. Here in this video tutorial, Mitchell shares how easy it is to create trigger emails in Interspire Email Marketer 5.5.



Triggers often encourage a better response rate than regular email campaigns. They can create a true sense of connection and urgency through highly personalized, segmented emails, sent automatically based on a special event—birthdays, holidays, news events, or buying history. Also, triggers can be used to add people to new, segmented lists based on their actions, perhaps clicking a link in your email. For more information on triggers, see this previous post.

Triggers are just one of the new features available in Interspire Email Marketer 5.5. This version is free all customers running 5.0 or above with a valid support contract. We'll cover more of 5.5's new features throughout the week, once the official launch post goes up on the blog in just hours from now.




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