Interspire Email Marketer 5.5 is Here!

Published December 16, 2008 by Mitchell Harper

Click here to watch a demonstration of new features in Interspire Email Marketer 5.5
After 6 months of development and testing I'm pleased to announce the immediate release of Interspire Email Marketer 5.5. The new release includes a number of advanced features (such as split testing, triggers and automatic event logging) and was designed to give you the tools you need to automate more of your email marketing efforts.
What's New in Interspire Email Marketer 5.5?
This is a major upgrade which includes many advanced marketing features, all designed to make you more money while reducing the workload associated with becoming a better email marketer. New features include:
- Split testing - Choose 2 or more emails to send to a sample of your list. The winning email (based on open rate or click rate, your choice) is sent to the rest of your list automatically after a predetermined period of time.
- Triggers - Create recurring birthday emails, move/remove contacts to/from multiple lists based on if they've opened your email or clicked on a specific link and lots more.
- Event logging - Manually log events such as phone calls and meetings. Automatic event logging creates an event for a contact when they receive an email/autoresponder, open an email or click a link so you or your team have full visibility into their actions at all times, making you a more informed salesperson.
- Recent activity log - Your recently accessed items (contacts, lists, campaigns, etc) are always available across the top of the screen making it easier to get back to where you left off.
- Contact list grouping - Use folders and drag-and-drop to sort and organize your contact lists into manageable groups. Ideal for email marketers with dozens or hundreds of lists.
- 20 new built-in email templates - There are new designs and also designs that match the look and feel of your Interspire Shopping Cart-powered online store. Now your store and email campaigns can share the same consistent branding.
How Can I Upgrade?Interspire Email Marketer 5.5 is free for customers running 5.0 or later with a valid support contract. You can see step-by-step instructions on how to upgrade
here.
If you're still running SendStudio then you can upgrade as well. We're offering all SendStudio customers a 50% discount. See the
upgrade pricing page for more information.
Where Can I Learn More?The
What's New video is a great place to start - you can see new features being demonstrated in a real life scenario. The
features and
screenshots pages also contain details on new features as well. Finally,
the online demo is a great way to experience the new features first hand.
How Can I Purchase as a New Customer?To buy online and download Interspire Email Marketer 5.5 immediately, please see the
pricing page.
What If I Have Any Questions?Our sales team are always happy to answer any questions you might have. Please see our
contact page for email and phone numbers for our US, UK and Australian offices. You can also leave a comment below and either myself or another team member will be happy to assist you.
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