Video: Event Logging in Interspire Email Marketer 5.5
Published December 16, 2008 by Jeff Selin
The new event logging feature in Interspire Email Marketer 5.5 is an extraordinarily useful business tool for anyone who is not yet ready for a full blown CRM, but still needs basic contact management tied into their email marketing software.
We’ve added customer relationship management (CRM) capabilities that can have a tremendous impact for sales, service, segmentation, and other marketing plans. Now beside each contact in your email list, you can manually or automatically include CRM information from any correspondence, such as phone calls, emails, and meetings.
Just by expanding the information beneath a contact’s name, you can easily scan a complete history of correspondence with that contact. You can see all the email campaigns, autoresponders, and trigger emails sent to the contact (these events are logged automatically every time you send a campaign), along with metrics, such as opens and click-throughs for that individual contact.
For many large businesses, CRM systems are essential, but often require an extraordinary investment; and still many of these systems don’t fully integrate all the elements and metrics of email campaigns for eCommerce sites and other online businesses. With Interspire Email Marketer 5.5, you have the basic CRM tools needed to track and enhance the individual customer experience.
Keep in mind, if you have Interspire Email Marketer version 5.0 or above with a valid support contract, version 5.5 is a free upgrade that adds tremendous value. More video tutorials on 5.5’s new features are coming shortly. If there are elements you’d like to see covered, please drop us a comment.
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Published December 16, 2008 by Jeff Selin
