Video: Statistics and Event Logging in Interspire Marketing 5.5
Published December 22, 2008 by Jeff Selin
Learn how campaign statistics and event logging go hand in hand
When you’re ready to use email as part of your marketing and communications plans, it’s necessary to have web-based HTML email software at your ready, such as Interspire Email Marketer 5.5.
There are many reasons to upgrade away from a home-based system such as Outlook, whether you’re connecting with ten people or 10,000. One of the obvious benefits is quick and useful analytics.
Tracking and metrics are probably the reasons most small businesses initially investigate email marketing software solutions. With the recent release of Interspire Email Marketer 5.5, you can quickly and easily view, scan, and compare results of your emails for open rates, click-throughs, bounces, forwards, unsubscribes, and more.
The statistics are easy to find, export, and use for your marketing efforts. Version 5.5 also has a basic built-in Customer Relationship Management (CRM) system, so contact history (both automated, such as emails sent and links clicked - and manual, phone calls, meetings, etc) can be logged and viewed just by clicking the plus icon beside each contact on your list.
If you’re using Outlook, Entourage, Mac Mail, or some other home-based system, you’re not going to get the results you need as an email marketer. These home email programs are a waste of time and resources for a business. You need to track whose opening, reading, and clicking through your email.
This really defines the power of email marketing and it’s the only way to truly integrate email into your professional marketing campaigns, to learn what works and what doesn’t. It’s also fun, to watch in near real time who reads your email and which links attract their attention.
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Published December 22, 2008 by Jeff Selin
