Video: How to Quickly Design an HTML Email Using Interspire Email Marketer 5.5

Published December 22, 2008 by Jeff Selin

Different marketing vehicles have different design needs. In email campaign design, it’s important to extend and reflect the artistic qualities of your brand as well as showcase your service, professionalism, and innovation. Good design must include the look-and-feel along with the technical specifications for multiple email clients and ensuring the emails avoid spam filters.

Generally keeping it as simple as possible is the best way to go. Be sure your email campaign is easy-to-read and scan, use basic blue links that are easy to recognize and always make it easy for people to unsubscribe. There are many design tips and tricks that affect click-throughs and we’ll cover them in future posts.

For now take a quick look at the video above which demonstrate the "Create an Email Campaign" wizard in Interspire Email Marketer 5.5.

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