3 Ways to Keep Track of What is Said About You in Real Time
Published May 21, 2009 by Michelle Greer
Keeping track of what is said about your product or industry can be quite hard. Google rewards sites that have been up for a long time, so just doing an ego search on your company on Google isn't telling of what's going on right now.
There are conversations occurring online right now about your company and in your industry. What are the best tools for keeping track of what is said about your company or a certain trend either within a day or so or even right now?
1.) Google Alerts has been around a while. Setting up a Google Alert with your company's name, your competitors' names, and potential useful keywords can keep you up to date. This is a key tool for reputation management as well as tipping you off to key trends in your industry.
2.) Backtype allows you to monitor comments made on a keyword. If a commenter in a blog post or in Reddit mentions you, you can get it picked up. Like Google Alerts, you can subscribe to BackType comments via email.
3.) Twitter Search (and other services which use real time data from Twitter) Unlike Google, Twitter offers real-time search. You can find out what trends are hot immediately and actually participate in the conversation.
Subscribe to searches on search.twitter.com, or get even more involved by using a Twitter client like Tweetdeck or a search tool like sideline.yahoo.com to set up real-time searches on certain key terms.
These three tools allow you to monitor exact terms online rather than having to poke around blogs waiting for them to happen. Join the conversation about terms in your industry, or use them to anticipate trends while they are still hot.
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