Email Marketing

I spent a few hours this week getting even more familar with SendStudio than I already am, and I've put together a list of 9 tips that you can use to get more out of SendStudio and save some time when sending your email campaigns.

Podcasts are all over iTunes, but what are they and how can you use them to attract new customers? In this article I'll talk about podcasts and explain why we've just launched our first podcast and how you can do the same.

Getting your emails delivered and into the inboxes of your subscribers is an extremely important topic. After all, if you have a 0% deliverability rate, no one sees your emails. In this article I'll give you the definitive guide to email deliverability, using our recent deliverability experience as a case study.

For every email you send you've got room for no more than 50 characters in your subject line, and today I'm going to share with you 10 tips that we use to increase the open rates of our email campaigns.

They say that if your web site has a bad opening headline you’ll loose over 50% of your visitors in the first few seconds after they arrive at your home page. Headlines are the most important part of a web page, but what constitutes a good headline? Today we'll find out.

In a recent article I wrote, I addressed some of the issues with avoiding spam filters and improving your email deliverability rates. Today I’m going to delve a little deeper and give you some more ideas on how to increase the number of emails that actually get delivered to your subscribers.

In this article I’m going to share a few tips on how to turn your web site into a persuasive sales machine. We’ll look at a few examples, and, using the tips I outline in this article, we will also come up with a list of guidelines that you can use to write your own persuasive copywriting to sell, sell, sell!

Imagine if John (an avid poker player) visits your website. You sell a book that helps him improve his poker game. He's highly interested in what you have to offer, but he's just not ready to purchase yet. He's still recovering from that extended holiday and needs to pay off the credit card that he maxed out playing poker online.

He sees a form on your site asking if he'd like more detailed information, and so he fills in his name and email address. Within seconds an email is sent to John with a short summary of the benefits offered by your book and a couple of useful tips he can use right away...

Newsletters are a great way of reaching your target audience to promote your products and services. Newsletters allow you to reach a wide market to launch/expand your brand to potential clients and also cross/up-sell to your existing clientele.

It is an inexpensive and very targeted means of promotion in comparison to television commercials and advertising in print publications. At the same time, newsletters are an effective and -- unlike spamming -- respected method of marketing.

The e-newsletter playing field is democratized in the sense that both small and large businesses can both send effective, professional looking newsletters. Follow the steps outlined in this white paper to ensure that your e-newsletter is up to scratch and the best that it can be.