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Search Engines

Practical tips and tutorials for improving your search engine marketing. This section includes tutorials and tips and tricks for TrackPoint ROI tracking software.

    » Optimizing Your Web Site for the Search Engines
    By Mitchell Harper | Published 06/25/2007 | Search Engines | Rating: ratingfullratingfullratingfullratingfullratingempty Unrated

    As a web designer you want your site to appear on the front page of the search results for search keywords such as "web designer los angeles" (if you live in Los Angeles, for example). In this article I'll give a simple primer that shows you step-by-step how to optimize your website for the search engines.

    » Optimizing Your Google AdSense Pages
    By Eddie Machaalani | Published 11/1/2006 | Web Technologies , Search Engines , Internet Marketing , ArticleLive | Rating: ratingfullratingfullratingfullratingfullratingfull Unrated

    Running Google AdSense on your article website is a quick and easy way to generate revenue for your writing efforts. We've been using Google AdSense on many sites running our article manager, ArticleLive, both for testing and for real life revenue generation. We found after some testing and research that there were various techniques we could implement to optimize our AdSense ad’s and increase revenue. Today I'm going to share some of my favorite strategies.

    » Using Web Directories to Improve Your Search Rankings
    By Eddie Machaalani | Published 12/11/2005 | Search Engines | Rating: ratingfullratingfullratingfullratingfullratingempty Unrated

    It’s common knowledge that the more links you have pointing to your website, the more “popular” search engines will see your site as, thus the better your chances of getting higher search results.

    Often at times when starting a new website, its almost impossible to get others to link to you unless you’re giving something away for free or offering a product or service that’s simply amazing.

    This is where submitting to web directories can come in handy...


    » Tips for Successful Pay-Per-Click Campaigns
    By Eddie Machaalani | Published 12/11/2005 | Internet Marketing , Search Engines | Rating: ratingfullratingfullratingfullratingfullratingfull Unrated

    Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can't live without.

    What I’d like to do today is provide some tips and techniques that I personally use when creating and monitoring PPC ad's.
    Hopefully these tips will help you in your future marketing endeavors.

    » Google SEO Basics for Beginners
    By Eddie Machaalani | Published 12/7/2005 | Search Engines , Internet Marketing | Rating: ratingfullratingfullratingfullratingfullratingempty Unrated

    As many of us web developers already know, Google is rated by many as the number one search engine in the world. We personally know that our websites get about 90% of their search engine traffic direct from Google searches.

    Getting indexed by Google can be a pain, but getting highly placed rankings for specific keywords seems to be the nut that not many web developers without SEO (search engine optimization) experience can crack.

    Today we’re going to give you an informative primer on the basics of search engine optimization techniques -- many of which we use everyday to optimize our websites and stay ahead of our competitors.