Introduction At Interspire we’re always aiming for maximum code re-use between projects. For example, if SendStudio (our email marketing platform) contains a class to import subscribers, we will (and did, this week) take that class and use it in … Continue reading
Introduction If you’ve been reading our company blog this week you’ll know that we’ve resumed development of our PHP eCommerce solution, StoreSuite. Just like all of our products, StoreSuite will run through a web browser. It is a complete eCommerce … Continue reading
Introduction Today it seems that everyone has their own blog, or web journal. People use them to comment on everything from politics to business and digital photography, but as a web designer with your own business, have you ever thought … Continue reading
Introduction Eddie and I were talking the other day, and he made a very good point. In order to succeed as a web designer you need to think of yourself not as a person who simply designs web sites, but … Continue reading
Introduction In this article I’ll show you some quick and easy ways of instantly boosting your client’s website credibility. This will help your client run a better website, sell more online or receive more leads. Either way, you’ll be adding … Continue reading
Introduction Here in Australia it’s common for mortgage brokers (that is, companies that match you up with a home loan that meets your needs) to offer free mortgage health checks to attract new customers. With a little creative planning and … Continue reading
If you’re an “online-only” business then the design and layout of your web site can make or break you. In this article I’m going to explain how and why you should step into your customer’s shoes and take a good … Continue reading
One of the most powerful strategies for improving your credibility is social proof. If you can prove that others are currently using and benefiting from your products/services then you’ve already won half the battle. Testimonials and case studies are extremely … Continue reading
If you’ve never heard of Jay Abraham, I suggest you do some research and read up on his marketing philosophies. One of Jay’s *secrets* is to study industries outside of your own to see how they market to their clients. … Continue reading
To get started, here’s a quick definition of CVS from Wikipedia.org: “The Concurrent Versions System (CVS) keeps track of all work and all changes in a set of files, typically the implementation of a software project, and allows several (potentially … Continue reading