Features for Business Owners

Email Marketing: The Secret to Increased Profits Online

In a survey conducted by the Direct Marketing Association in October 2006, email marketing returned an average of $51 for every $1 spent, beating other online marketing activities - which returned $21, and print - which returned $7.20.

The truth is, it doesn't matter what you sell online - email marketing absolutely must be a part of your sales system. The benefits are simply too good to ignore:

• Email marketing is more affordable than direct mail, radio or TV and you can have your first campaign up and running within an hour from now.
• As mentioned above, the average returns generated by a successful email marketing campaign trump any other form of direct response marketing.
• Emails arrive in your prosepcts inbox almost immediately. There's no delay and you start seeing real results within hours, sometimes even minutes.
• Email is a two-way communication. People who receive your email can simply hit the "reply" button and send you feedback and ask questions right away.
• Your competitors may already be using email marketing to make sales and build customer loyalty.

Interspire Email Marketer is email marketing software that provides you with all of the tools you need to generate real profit and build rock-solid customer loyalty using email marketing.

Enterprise Level Features

Interspire Email Marketer includes all of the features you'd expect to find in enterprise level email marketing software, but without the expensive price tag:

Build Your Subscriber List

• Accept new subscribers directly from your web site
• Add subscribers to your database one at a time
• Upload your existing subscriber list directly
• Export your subscriber list at any time

Create Professional Emails

• Choose from dozens of professional email designs
• Upload your own images to include in your emails
• If you can use Microsoft Word you can use Interspire Email Marketer
• Create eye-catching, highly responsive email messages

Send Personalised Messages

• Address subscribers by their first name
• Send based on specific criteria such as gender
• Include subscriber details in your email
• Include customer preferences in your email

Follow Up Automatically With Autoresponders

• Put your email marketing on autopilot
• Send unlimited autoresponders to subscribers
• Include subscriber details in your autoresponders
• Build trust in your subscribers and convert them to customers

Segment and Filter Contacts

• Create segments and group contacts across multiple lists
• Send an email campaign to a segment
• See number of active contacts per segment

View Detailed Statistics

• See who opened your email and when they opened it
• See who clicked on links in your email and when
• See how many people subscribe to your list over time
• Improve your campaigns and find out what works

Interspire Email Marketer is Easy to Use

The Interspire Email Marketer interface is slick, uncluttered and easy-to-use. For Interspire Email Marketer we spent days making sure the layout feels right, so you can jump right in and get started. Without having to read a 200 page manual.

Rock-Solid Stability and Robustness

Interspire Email Marketer is one of the most mature email marketing solutions available online. Since its first release in 2003, it has been constantly improved and optimized, and can now flawlessly send hundreds of thousands of emails from a standard shared server setup.

Before the initial released of Interspire Email Marketer we spent days rigorously testing it to make sure it could handle even the largest of mailing lists on a standard shared server setup. Our test results and details are shown below.

To prove just how stable and robust Interspire Email Marketer is, we ran multiple sending tests before its release. Each test was performed three times, and we took the average results from each test.

The specifications of the testing server:

• Intel Pentium 4 CPU 2.66GHz
• 512MB RAM
• 512MB virtual swap file
• Light HTTPD 1.4.11
• PHP 5.0.4
• MySQL 5.0.15
• Postfix 2.2 MTA

The specifications of the email message:

• A HTML-only email
• Based on the business #1 layout
• Images were embedded
• Tracking links was enabled
• Tracking opens was enabled

* Note: All emails were sent using Interspire Email Marketer's scheduled sending feature which uses cron to send emails and doesn't require you to keep your web browser open.

Interspire Email Marketer's sending speed was tested and measured up until the outbound email reached the internal mail server. Looking at the image below, we tested the speed from points 1 to 3:

1.  Database  In our testing we used a slightly optimized version of MySQL 5.0.15. The database is used to store and retrieve the content of the email, as well as the list of email addresses that the message is sent to.
2.  Interspire Email Marketer  Obviously we used Interspire Email Marketer for all testing. Interspire Email Marketer has two sending options: the "popup method" which sends incrementally via a web browser or the "scheduled method" which uses cron and doesn't require your browser to be opened. For our testing we used scheduled sending.
3.  PHP's mail command  Interspire Email Marketer's first and foremost job is to create an email message (including HTML, attachments, etc) and send it off to your server's mail transfer agent (MTA). PHP's mail command does just that.
4.  Internal mail server  The internal mail server's job is to make sure each email is sent from your mail server to the recipients mail server.
5.  Recipient mail server  Receives the email originally created by Interspire Email Marketer and sent using your internal mail server.

The reason we don't also test points 4 and 5 is because the speed at which the email goes from PHP to the internal mail server to the recipients mail server is beyond the control of Interspire Email Marketer and can vary greatly depending on hardware specifications, bandwidth, etc.

The results of our test are shown below. As mentioned earlier, each test was performed three times, and we took the average results from those tests.

Fast and Painless to Install

Interspire Email Marketer takes about 10 minutes to install from start to finish. As soon as you purchase, you receive access to our client area where you can download Interspire Email Marketer and generate your license key. After that, it's just a matter of running the web-based installation wiziard and you're done.

If you'd like us to install Interspire Email Marketer for you then we can do that too - free of charge, of course. Just send through an installation request from our client area after you order. We have a team of dedicated Interspire Email Marketer experts who will install Interspire Email Marketer and have everything up and running for you within 24 hours.

Why Choose Interspire Email Marketer Over a Hosted Solution?

1. No monthly/per email fees. After your initial Interspire Email Marketer purchase there's nothing more to pay. You will never have to pay any monthly or "per email" fees that would be required with a hosted solution.
2. Your data is safe and secure. Because everything is stored on your server there's no risk of your data being compromised or stolen. Only you have access to your subscriber lists and email campaigns via Interspire Email Marketer.
3. Customize the entire application. You can private label Interspire Email Marketer for no extra charge. Customize the logo, colors and layout as much as you like by editing the HTML templates and stylesheet.
4. Dedicated customer support. If you have any problems at all our expert team of developers can help with everything from installation (which we do for free) right through to sending and tracking your first email campaign. We're with you each and every step of the way.

Professionally Designed, "Ready To Go" Email Layouts

Interspire Email Marketer makes it easy to send professional emails right away. It includes a selection of high quality, professionally designed, standards-compliant email layouts that you can use as the basis for your email campaigns - just type in your text and click "Send".

With Interspire Email Marketer you can focus on the content of your email campaign without worrying about the design. After you've chosen a design (or uploaded your own) you can use the powerful WYSIWYG HTML editor to add your text. The editor is very similar to Microsoft Word, so even those new to email marketing will find it easy to create their first campaign.

Who Uses Interspire Email Marketer?

Interspire Email Marketer is already used by 10,000 webmasters in over 50 countries around the world. All types of people running all types of websites are using Interspire Email Marketer to send personalized, professional and relevant email messages to their subscribers - enabling them to build long lasting, profitable relationships with them.

Here are some of our more well-known Interspire Email Marketer customers:

• StephenKing.com - Yes, that Stephen King. Interspire Email Marketer handles Stephen King's email subscriber list of over 500,000 people without a hitch. Stephen uses Interspire Email Marketer to email his subscribers about his upcoming book releases as well as to keep them in the loop about his day-to-day life.
• AndyAndrews.com - Success guru and best-selling author Andy Andrews uses Interspire Email Marketer to keep in touch with his prospects and customers via his bi-weekly newsletter. Here's what Andy's webmaster Nick thinks of Interspire Email Marketer:

• NewsBoys.com - Indie rock group News Boys use Interspire Email Marketer to keep in contact with their legions of fans while they're on the road. News Boys understand the power of constant personal communication, and they're using Interspire Email Marketer to keep their fans informed while on their nation-wide tour.

Thousands of smaller websites also use Interspire Email Marketer every day to handle their email marketing needs, including:

100% "No Questions Asked" Money Back Guarantee

We're so convinced you'll absolutely love our easy-to-use software, that we're willing to offer a 60 day, risk free money-back guarantee. If at anytime within 60 days of purchasing our software, you are unhappy, then simply let us know and you'll receive your money back. It's as simple as that!

Here's How to Get Started:

Just like all of our products, getting started with Interspire Email Marketer is easy, and we're here to help -- every step of the way! Here's how to get started:

• Click here to see pricing for Interspire Email Marketer and to buy online via immediate download.
• Follow the simple order process. Once you've paid for your order, you will be able to download Interspire Email Marketer immediately from our client area.
• If you need help with installation, you can then request a professional install. If you feel comfortable installing Interspire Email Marketer yourself then you can do that also.
• Finally, remember that we offer a 60 day, 100% no-questions-asked money back guarantee to all our customers.