If you're considering a hosted email marketing service for your business then you might want to think again. Although they sound like a good option for a small business looking to keep costs low, there are quite a few things you need to watch out for:
|Hosted Email Marketing Service||Interspire Email Marketer|
|You pay every month you're using the service, regardless of whether or not you send an email campaign. You're also penalized by having to pay more as your list grows.||Interspire Email Marketer is a once-off payment. There are no per month or per email fees and you can grow your list as large as you like.|
|A "powered by" link or image is added to the footer of every email you send out, meaning YOU'RE helping to increase the business of your email marketing provider!||No "powered by" link is added to your emails or autoresponders, however you can add your own if you're a web designer or agency with clients.|
|You share a server with hundreds or even thousands of other users, some of which could be spammers and destroy the deliverability of the emails you worked so hard to create.||Because Interspire Email Marketer is installed on your web server, you're the only one using it and therefore don't have to worry about spammers reducing your deliverability rates.|
|Your email campaigns, autoresponders, contacts and statistics are a nightmare to export, which makes it nearly impossible to switch services down the track.||You can easily move Interspire Email Marketer to a different server because you own and have access to all of your email campaigns, autoresponders, contacts and statistics.|
|You're stuck with the branding of the email marketing service you're using, regardless of whether you're a web designer or agency with clients.||You can rebrand Interspire Email Marketer for free and in 5 minutes. The user guide and built-in help is also white label, so you look like a hero to your clients!|
|You have little to no say over which features are included in the next product update.||Our software is built based on your feature requests and feedback. We have a community forum and ideas lab where we encourage you to submit your ideas.|
|You're using a service and not software, therefore you can't modify the source code to make changes or add your own custom features.||Interspire Email Marketer is 100% unencrypted and modifiable. You can modify the code to suit your needs and even build new add-ons using the modules framework if you know PHP.|
Here's a simple example showing the growth of a contact list for a small business over 12 months:
|Month||New Contacts Added to List||Total Contacts on List|
Let's now look at how Interspire Email Marketer stacks up against Constant Contact and iContact - two examples of hosted email marketing services. If we plot the total cost over 12 months to maintain the list above, we end up with a chart that looks like this:
* Prices taken from ConstantContact.com and iContact.com current as at March 9th 2009.
* Pricing for Constant Contact above 25,000 contacts was unavailable so assumed $150/month (from the 25,000 contacts plan).
As you can see from the chart above, we don't penalize you for growing a successful list. Interspire Email Marketer is a single payment of $495 for a lifetime license. There are no monthly fees or list size restrictions.
Here's the Excel spreadsheet we used to create the chart above, if you'd like to take a look.
You don't need to know any programming languages to use Interspire Email Marketer. The software can be installed on 99.9% of all web servers provided by popular web hosting companies such as those listed on our hosting partners page. One of our customer service staff can even install the software for you if you'd prefer.
If you're only sending a few hundred emails at a time then you don't need your own mail server - the one your web host uses is fine. If you want to send more than a few thousand emails then our friends at SMTP.com can help - they provide fully managed mail servers to thousands of small businesses.
That's fine. We have a 60 day refund guarantee, during which time you can get a refund for any reason - or no reason at all. We're in the business of delighting customers with our software and support, and we'd love to have you on board.
Sure! As long as you can export them from your hosted email marketing service, you can use the simple import wizard built right in to Interspire Email Marketer. You just upload the file that contains your subscriber's details and the software does the rest.
Click here to purchase and then download Interspire Email Marketer immediately.