Segmenting Buyers vs Leads?

[jeanpaul1979]

Hi, I'm looking for an email solution that will allow me to segment subscribers that reach my thank you page as buyers. The segmentation should happen after they... step 1: subscribe as a lead, and step 2: reach the thank you page. Not after they click through an email link, because they don't come from an email...

A buyer will always first be a lead because I ask customers their info before I give them the option to check out. To illustrate...

Step 1: I ask the customer's name, address, and email info, this would be a lead (and a potential buyer).
Step 2: the customer lands on the the thank you page, this would be a buyer.

I want to be able to segment leads that successfully completed step 1 and step 2 into a buyer category.

Is this possible with Interspire Email Marketer or any other email service that someone may know of?

[tonybarnes +]

You could possibly do that with triggers using IEM, never done it though so not sure I'm afraid.

You can get it to log all people who have bought though, so another way would be to just use the 2 lists separately.