Interspire Product Knowledge Base

Just like in a bricks and mortar store, people like to shop online for their favorite brand names, such as Apple, Nike, Calvin Klein, etc. You can add brands to your store and then categorize your products by brand. Doing this allows your web site visitors to browse products by brand instead of by category or by searching. To add brands to your store and categorize your products by brand, follow these steps:

1. Click the Brands link at the top of the control panel
2. Click the Add a Brand... button
3. Type in the names of the brands you want to add to your store, one per line, pressing enter after each brand name
4. Click the Save button when you're done adding brands

To categorize a product under a specific brand, follow these steps:

1. Add a new brand to your store as outlined above
2. Double click on the products tab to view the products in your store
3. If you want to add a new product to your store then click the Add a Product... button
4. If you want to categorize an existing product under a brand, click Edit next to the product
5. On the Add/Edit Product page, click the Other Details tab
6. Choose a brand from the Brand Names list or type a new brand into the text box
7. Click Save and your product will now be assigned to the brand you selected

When your store contains one or more brands the Shop by Brand section will appear on your web site. Your visitors can then choose to browse products by their favorite brands instead of by category or by searching for products.