Podcast #3: Using social media to build meaningful relationships with customers

Length: 14:43
Overview: A step-by-step guide to using social media tools to build relationships with customers that offer value to both you and them.

In this, episode 3 of my podcast, I talk about our over-arching social media strategy which we use to keep in constant communication with our customers. Topics include using Twitter as a support intermediary, using Facebook as a feedback loop, building a community with a focus on continual improvement and idea generation and how to turn negative feedback into a motivation tool. I also touch on the upcoming Interspire Shopping Cart/BigCommerce 5.6 and 6 releases at the end of the podcast.

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