Email Marketing Articles & Tutorials

Email Deliverability Guide 101

Email deliverability can be tricky. You have to deal with spam filters, blacklisting, whitelisting, bounces and more. In this article I’ll share with you 20+ tips to make sure your emails get delivered. If you’re looking for a complete email … Continue reading


9 Extremely Useful SendStudio Tips

Introduction   I use quite a few different software applications on a weekly basis, including EditPlus to create PHP code, FileZilla as my FTP client and SendStudio to send our newsletter. Even though SendStudio is one of our products, I … Continue reading


The Business Podcasting Primer

Introduction A quick search for podcast on Wikipedia brings up this definition: “A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players … Continue reading


How to Improve Your Email Deliverability Rates

Introduction Last week Eddie and Rodney were attempting to send an email to a Hotmail account we’ve setup to make sure our emails get to the intended recipients without any problems. Our mail server was reporting that the emails were … Continue reading


Why Should I Use Email Marketing?

Introduction In 2007 email continues to be the most profitable and affordable way to reach prospects and customers. A MarketingSherpa study found 78% of business email marketers and 69% of consumer email marketers still think that email marketing is effective, … Continue reading


Increase Your Email Open Rate By Improving Your Subject Lines

Just like a direct sales letter, the subject line of your email can make or break your campaign. If you don’t have a compelling subject line the chance of your email even getting read is slim. According to a recent … Continue reading


The 12 Most Popular Headlines of All Time

Introduction They say that if your web site has a bad opening headline you’ll loose over 50% of your visitors in the first few seconds after they arrive at your home page. Headlines are the most important part of a … Continue reading


Improve Your Email Delivery Rates

Introduction In a recent article I wrote, I addressed some of the issues with avoiding spam filters and improving your email deliverability rates. Today I’m going to delve a little deeper and give you some more ideas on how to … Continue reading


Persuasive Copywriting 101

Introduction As a web site owner, the sole purpose of your web site is to sell your products or services. Even though the Internet is an extremely interactive medium, it’s still the words on your web site that will make … Continue reading


More Sales Magic With Autoresponders

Please note: For the sake of this tutorial, we will be assume the role of a fictitious boutique fitness business that provides tailored weight loss programs with personal trainers for their clients. Our aim is to collect sales leads using … Continue reading