Unlock Email Unsubscribe Insights with Interspire’s New Survey Integration

Unsubscribe Survey Feature

Surveys have long been a valuable tool within Interspire Email Marketer, providing critical insights into subscriber preferences and behaviors. With our latest update (v8.6.0), we are leveraging this module to offer an Unsubscribe Survey capability directly in the unsubscribe process—giving you a structured way to collect valuable email unsubscribe insights and improve future campaigns. The … Read more

How to Choose the Right Email Editor in Interspire

Editor Choice in Interspire

When it comes to email marketing, how you create your emails matters. Whether you are a developer pasting in custom HTML, a marketer designing beautiful layouts, or a team automating campaign workflows, your email editor should match your needs—not limit them. That’s why Interspire, the self-hosted email marketing platform, includes three different email editors: TinyMCE, … Read more

How to Display Your Latest Newsletter on Your Website

Interspire Email Marketer introduced an new feature in version 8.4.0, which allows you to display the latest campaign sent to a list directly on your website. This feature is a great way to keep your audience engaged and up to date by showing them your most recent newsletter on your website. And this can be … Read more

Mastering Email Deliverability: A Comprehensive Guide – Updated for Yahoo and Google Requirements

Deliverability

Introduction Email deliverability is no longer just about avoiding the spam folder; it is about understanding and implementing a set of stringent standards that govern how emails are authenticated, sent, and received. These standards, once considered best practices, have now solidified into non-negotiable requirements for email delivery, making it imperative for marketers and businesses to … Read more

Should You Use a 3rd-Party SMTP Provider for Email Marketing?

SMTP Provider or Local MTA?

Sending medium to high volume of emails and having them land in the inbox can be difficult. A whole industry with a number of email sender services (SMTP providers) specialized in delivering emails exists to facilitate the inboxing of emails. Although sending emails directly from within your self-hosted email platform is possible, it may not … Read more

How to Display Email Newsletters on Your Website

Why Display a Newsletter Archive in the First Place Displaying a newsletter archive on your website can expand your client reach, encourage website visitors to sign up for your emails, and allow both new subscribers and non-subscribers access to your previously published content. Designating a section of your website to a newsletter archive can also … Read more

How to Choose the Right VPS for Self-Hosted Email Marketing

How to Choose the Right VPS for Self-Hosted Email Marketing

In the previous installment of this series we discussed the components that are needed to run a self-hosted email marketing platform. In this article we will go over some of the criteria to consider when researching a provider to self-host an email marketing automation software and explore some possible providers. Types of Hosting The providers’ … Read more

How to Import Email Templates into Interspire

How to Import Email Templates into Interspire

Interspire Email Marketer has a collection of built-in email templates that can be used for your email campaigns. However, Interspire Email Marketer is a flexible enough system that if you already have email templates or use email editors such as DragIt or Bee, it is easy to integrate those templates into your campaigns. Here is … Read more

Email List Management Best Practices

Email List Management Best Practices

Email list management is one of the most important aspects for successful email marketing. Learn what list management is, why it is important, its benefits, and the best practices to maintain a healthy email list. What is Email List Management Email list management is the process of maintaining your contact list healthy, clean, and accurate. … Read more

Adding a subscription form to your website

Adding a subscription form to your website

The easiest way to let people signup to your contact list is to create a subscription form. Using the IEM form wizard it’s a simple matter of a few clicks to generate the HTML code for a subscription widget or form that you can add to any page on your web site. The example widget … Read more