What features do Digital Marketing Agencies need?
Email marketing automation software is a cornerstone in a digital marketing agency’s tool box. It gives you the means to automate, personalize, and measure the email campaigns of your clients.
In addition to the usual email automation features such as lead capture, list management, drip campaigns, split testing (a.k.a A/B Testing), and reporting there are some key features that an email marketing tool for agencies should have as well. They are:
- White labeling and branding
- Multiple-account handling
- Fine-grained access control
- Pricing that is conducive to having many users
White Labeling and Branding
White label email marketing tools allow you to remove the branding from the platform. This is a great way for agencies to offer their services to clients who want a lot of control over how their services are presented. Agencies use these platforms to provide email marketing services instead of building their own solutions.
Digital marketing agencies and email marketers can private label every aspect of Interspire from the the logo and “powered by text” through the GUI to complete access to the unencrypted source code (excluding the license validation). This allows the platform to be tailored to your and your clients’ needs as required.
You can host multiple independent accounts and customers on one installation of Interspire.
Independent User Accounts
Each user has its own lists, autoresponders, contacts, templates, etc, as well as its own permissions which you can configure.
The software can handle thousands of users sending millions of emails and autoresponders simultaneously thanks to amulti-tenant architecture built from the ground up into it.
Fine-grained Access Control
The access control model of Interspire allows for fine-grained control of who can access what functions in the system. For example, you can allow some users to create templates but not send campaigns based on their roles.
Per-User Email Templates
You can create and upload custom email templates for each user and these templates will not be visible to other users of the platform.
Each user has access to their own statistics area where they can view, print, and export reports such as email opens, clicks, and more.
Client Management Options
Although clients are given the ability to modify their own details such as password and contact information, as an email automation service provider you are given many levers to control what your users can and cannot do on your system.
Email Speed Throttling
You can set email sending limits for each user. You can choose to set hourly, monthly and all-time limits on the number of emails each user can send.
Restrict Number of Lists
You can impose a limit on how many contact lists a user can create or even stop them from being able to create new lists at all.
Per-User SMTP Settings
Optional per-user SMTP settings allow you to specify which mail server should be used to send their email campaigns. If no SMTP settings are specified the default mail server will be used. Conversely, you can also force your users to configure and use their own SMTP server if you so choose.
Publish a System Message
Add a message to the home screen for all users (such as a down for maintenance message) from your web browser.
Pricing can have a significant impact. Not all software offers the most advanced features at an affordable price. You need to choose software that best suits your agency’s needs.
The combination of advanced features from Interspire, the unrestricted number of users, the unlimited number of contacts, and the unlimited email sending all make Interspire’s offering particularly suitable for Digital Marketing Agencies.