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How do I check the conversion rate of visitors in my store?

The conversion rate of your store is a percentage based on how many visitors you have visit your store and actually make a purchase. You could have a 1000 visitors a day to your store, but if your conversion rate is only 10% then only 100 actually made a purchase. This is a good number to watch when you have specials going on, have recently made changes to your store, or have used new advertising. If this number increases then you know that the specials, changes to the store, or the new advertising is effective and working. Follow the steps below to check the conversion percentage of your store.
  1. Make sure you are logged into the control panel of your shopping cart. Then click the Statistics tab to be taken to the proper page.
  2. When the page loads look for the section for Order Summary that should be on the left hand side of the page. In this section you will find your Conversion Rate.
  3. If you would like to view the conversion rate for certain date ranges then look a little above the section for Order Summary. You will find an area that allows you to change the dates you are viewing.

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