How to operate a self-hosted email marketing automation platform, thoughts on email marketing in general, and other news and updates about Interspire Email Marketer.
If you have ever plunged into setting up email campaigns for your business, you probably met a solid recommendation from email infrastructure experts for splitting your transactional and marketing letters. We also consider it to be the only proper approach. This article will explain the difference between transactional and marketing emails and why they are … Read more
Why Display a Newsletter Archive in the First Place Displaying a newsletter archive on your website can expand your client reach, encourage website visitors to sign up for your emails, and allow both new subscribers and non-subscribers access to your previously published content. Designating a section of your website to a newsletter archive can also … Read more
Interspire Email Marketer version 6.0.0 up to and including 6.5.1 allows SQL injection in the Surveys module. If the survey id exists, an unauthenticated attacker could exploit this to extract potentially sensitive information from the database. We recommend that all users of Email Marketer immediately take one of the following corrective actions. If you are … Read more
In the previous installment of this series we discussed the components that are needed to run a self-hosted email marketing platform. In this article we will go over some of the criteria to consider when researching a provider to self-host an email marketing automation software and explore some possible providers. Types of Hosting The providers’ … Read more
Interspire Email Marketer version 6.0.0 to 6.5.0 that have the Surveys addon enabled allows arbitrary file upload via surveys_submit.php “create survey and submit survey” operation, which can cause a .php file to be accessible under a /admin/temp/surveys/ URI. We recommend that all users of Email Marketer immediately take one of the following corrective actions. If … Read more
If you have determined that a self-hosted solution might be a good fit for your needs, what are the components needed to successfully run a self-hosted marketing automation platform? The four main components are: the software, a server, an SMTP provider, and a mailbox to collect the bounces. Self-hosting is not complicated. Let’s go over … Read more
We are reintroducing the per-user license pricing on September 1, 2022 for all new clients or clients whose support contract has lapsed and who wish to upgrade to the current version. New or upgraded Interspire E-mail Marketer purchases will include five (5) users. Additional user licenses can be purchased separately. Existing clients can continue to … Read more
Interspire Email Marketer has a collection of built-in email templates that can be used for your email campaigns. However, Interspire Email Marketer is a flexible enough system that if you already have email templates or use email editors such as DragIt or Bee, it is easy to integrate those templates into your campaigns. Here is … Read more
Email list management is one of the most important aspects for successful email marketing. Learn what list management is, why it is important, its benefits, and the best practices to maintain a healthy email list. What is Email List Management Email list management is the process of maintaining your contact list healthy, clean, and accurate. … Read more
Drip campaigns are essential if you want to stay ahead of the competition. Drip emails are one of the better ways to connect with your audience and provide them value over time. What are they and how can you use them to better engage with your audience and customers? What is a Drip Campaign A … Read more