Email Marketer Features

Last updated April 19th, 2018

Benefits:

Interspire Email Marketer is a powerful, all-in-one email marketing software that's incredibly easy to use. Take a look at our list of benefits and we're sure you'll agree:

  1. Personalize your customer relations. Studies have shown that people respond better to emails that actually address them via their first name. Interspire Email Marketer allows you to capture your subscribers first name, last name, age, salary -- even their shoe size -- when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.
  2. Send any type of email communication. Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations -- anything!
  3. Improve sales and increase revenue. Selling a product or service from your website? Why not use Interspire Email Marketer to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a "subscriber-only" discount. Your imagination and creativity really are the only limits!
  4. Build trust with your subscribers. One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you.
  5. Unlimited number of subscribers and lists. Create hundreds or even thousands of mailing lists and either import your existing subscribers or use Interspire Email Marketer to automatically create a subscription form for your web site.
  6. Create an additional revenue stream. Are you a web designer with multiple clients? How about offering them the ability to build their own mailing list and send out a newsletter? With Interspire Email Marketer, you can create user accounts, and "lock" each account to a specific mailing list. You can also restrict the tasks that each user can perform. For example, if you don't want one of your clients importing email address, then simply disable it with the click of a button!
  7. Complies with email laws. Interspire Email Marketer includes powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign.

Email Design Features:

Email Templates.

Choose from dozens of beautiful, industry-specific email templates to get started creating your email.

Upload or Import Content.

As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.

Design Once, Please Many.

Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.

Easily Upload Images.

Upload as many images as you like into your email campaigns. Unlimited free image hosting is included with every account.

Easy WYSIWYG Editing.

Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.

Popup and Inbox Previews.

See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.

Use Your Existing Template.

There's no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Interspire Email Marketer in just a few seconds.

Email Personalization.

Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!

Advanced HTML Editing.

Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor's "source" tab.

RSS Archive of Sent Emails.

Interspire Email Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.

Anchor Links.

Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.

Email Campaign Features:

Easy, Automatic Unsubscribes.

The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Campaign Optimization Tips.

Right from Big Commerce you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.

Automatic Bounce Handling.

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Upload & Send Attachments.

The software includes full support for uploading and sending attachments along with your emails.

Embed Images As Attachments.

When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.

Free, Built-In Spam Checking.

Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.

Forward to a Friend Link.

Encourage subscribers to share your email by including a "forward to a friend" link in your email. You can even see a report on who forwarded your email to a friend and when!

No Duplicate Emails - Ever.

You never have to worry about duplicate emails with Interspire Email Marketer. We guarantee you'll never find a duplicate email address in your list.

Send Now or Later.

With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.

Send to Multiple Lists at Once.

Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.

Dynamic Content Blocks.

Dynamic content blocks allow you to personalize a section of your email message based on custom field values. For example, if the subscriber's hobby is golf, you can show a golf ball. If it's hockey, you can show a hockey stick, etc.

Automatic Inbox Preview.

For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy.

Luckily Interspire Email Marketer's inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).

If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.

HTML, Text or Both (Multipart).

Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

CAPTCHA Form Support.

Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.

Pause & Resume Sending.

From the "Scheduled Emails" page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.

Advanced Email Marketing Features:

Split Testing.

Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.

You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.

Triggers.

Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!

With triggers you can:

  1. Send recurring emails based on a date such as a birthday.
  2. Add contacts to new lists based on events (such as opening an email or clicking a specific link).
  3. Remove contacts from the list they are on based on an event.
  4. Add/remove a contact from a list on a date in the future.

Automatic Event Logging.

Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.

You can see a complete history of every email they've received, which links they clicked and when they opened your emails.

Manual Event Logging.

Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list.

Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.

Google Calendar Integration.

Interspire Email Marketer has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details.

Surveys & Feedback Forms.

Use the drag & drop editor to quickly create a completely customized survey then link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analzyed, browsed and exported to Microsoft Excel for further processing.

Statistics & Reporting Features:

Email Open Reporting

You've created and sent the perfect email campaign, but how many people opened it and when? Interspire Email Marketer tells you this and more.

From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.

You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

Link Click Tracking.

See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!

Google Analytics Integration.

As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Email Bounce Tracking.

Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".

Unsubscribe Reporting.

See unsubscribe statistics for each email campaign you send, either for a specific date or over time.

You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.

Forward to a Friend.

See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.

Contact Management Features:

Full List Management.

You'll always be compliant with spam laws and best practices thanks to Interspire Email Marketer's automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.

Add or Import Contacts.

Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

Website Signup Forms.

Easily create customized signup forms with your company's color scheme to add to your website.

Unlimited Custom Fields.

Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.

You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.

Create Multiple Contact Lists.

Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".

Double Opt-In Confirmation.

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Modify Subscription Details.

Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.

Bulk Remove Contacts.

Remove large groups of contacts from your list by typing in their email addresses or uploading a file.

You can remove contacts permanently or mark them as unsubscribed so they won't receive any new emails you send out.

One-Click Unsubscribe Links.

Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.

Powerful List Segmentation.

Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.

"Do Not Mail" List.

The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.

Customizable Contact Views.

When viewing your contact list in "grid mode" you can choose which of the contact's details appear in the grid, giving you the details you need quickly.

CAN-Spam Compliance Features:

One Click Unsubscribes.

The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Automatic Bounce Handling.

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Contact Details in Footer.

Interspire Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

"Do Not Mail" List.

The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.

Double Opt-In Confirmation.

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Digital Agency Features:

100% Private Label Software.

Digital agencies and web designers with clients will be glad to know that it takes just a few minutes to private label every aspect of the software, including logo and "powered by" text. The private label guide has everything you need to know.

Multiple User Accounts.

Each user has its own lists, autoresponders, contacts, etc, as well as its own permissions which you can configure.

Email Speed Throttling.

Limit email speed for each user. Impose limits on emails per hour, month and total number of emails able to be sent.

Restrict Number of Lists.

You can impose a limit on how many contact lists a user can create or even stop them from being able to create new lists at all.

Integrated XML API.

The powerful XML API can be used to add and remove contacts to/from a list, retrieve and update contact details, check if a contact is on a list and much more.

Scales Incredibly Well.

The software can handle thousands of users sending millions of emails and autoresponders simultaneously thanks to an architecture planned from the ground up to support multiple users.

Per-User SMTP Settings.

Optional per-user SMTP settings allow you to specify which mail server should be used to send their email campaigns. If no SMTP settings are specified the default mail server will be used.

Integration With SMTP.com.

If you have multiple clients but don't have your own SMTP mail server then you'll appreciate our partnership with SMTP.com which gives you an affordable, fully managed mail server to use when sending your clients email campaigns.

Open Source PHP Code.

Source code (excluding license validation) is unencrypted and can be modified as required.

Per-User Email Templates.

You can create and upload custom email templates for each user and these templates will not be visible to other users when they login.

"My Account" Page.

Your users can modify their own details including password and contact information.

Per-User Time Zone Support.

Server times are converted to user's local time zone making it easy to workout dates and times when scheduling email campaigns.

Per-User Statistics.

Each user has access to their own statistics area where they can view, print and export reports such as email opens, click tracing and more.

250 Page User Guide.

The private label user guide comes in at 250 pages and explains all features found in the software. It also includes a comprehensive "Getting Started" guide which even the most non-technical clients can use to create, send and track their first email campaign.

500+ How To Guides.

The "Help" link inside the software links straight to ViewKB.com - our private label knowledge base which contains over 500 how to guides and answers to common email marketing questions.

Control Scheduled Tasks.

Browser-based support for managing the execution of scheduling tasks (such as autoresponders or bounce processing) means no fooling with the command-line.

Publish a System Message.

Add a message to the home screen for all users (such as a "down for maintenance" message) from your web browser.