Benefits
Interspire Email Marketer is a powerful, all-in-one email marketing automation software that is incredibly easy to use. Take a look at our list of benefits and we are sure you will agree.
Studies have shown that people respond better to emails that actually address them via their first name. Interspire Email Marketer allows you to capture your subscribers first name, last name, age, salary — even their shoe size — when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.
Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations — anything!
Selling a product or service from your website? Why not use Interspire Email Marketer to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a subscriber-only discount. Your imagination and creativity really are the only limits!
One of the most important steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you’re establishing your website as a credible source of information, which helps your visitors build up their trust in you.
Create hundreds or even thousands of mailing lists and either import your existing subscribers or use Interspire Email Marketer to automatically create a subscription form for your web site.
Are you a web designer with multiple clients? How about offering them the ability to build their own mailing list and send out a newsletter? With Interspire Email Marketer, you can create user accounts, and lock each account to a specific mailing list. You can also restrict the tasks that each user can perform. For example, if you don’t want one of your clients importing email address, then simply disable it with the click of a button!
Interspire Email Marketer includes powerful features such as double opt-in confirmation and one-click unsubscribe which make your campaigns follow the best anti-spam guidelines.
Email Design
Choose from dozens of beautiful, industry-specific email templates to get started creating your email.
In addition to using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page
Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.
Upload as many images as you like into your email campaigns.
Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.
See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.
There’s no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Interspire Email Marketer in just a few seconds.
Personalize your email with two clicks using custom fields such as first name, age or company name.
Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor’s source tab.
Dynamic content blocks allow you to personalize a section of your email message based on custom field values.
Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.
Email Campaign
The Insert Unsubscribe Link button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Right from Interspire Email Marketer you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber’s inboxes (and not junk mail folder) as possible.
Encourage subscribers to share your email by including a forward to a friend link in your email. You can even see a report on who forwarded your email to a friend and when!
With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.
Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
From the Scheduled Emails page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.
Interspire Email Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.
“Our monthly email newsletter is a breeze with the simple-to-use template and contact list creation system. You can use the built-in templates or create your own. Photos are a snap to upload. Anyone can use the simple editor. You can easily segment lists, schedule campaigns. The stats are readily available … opens, clicks, shares, etc.”
Carolyn Worthington, Publisher
Healthy Aging® Magazine
Advanced Email Marketing
Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing. You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time! Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more! With triggers you can:
- Send recurring emails based on a date such as a birthday.
- Add contacts to new lists based on events (such as opening an email or clicking a specific link).”
- Remove contacts from the list they are on based on an event.
- Add/remove a contact from a list on a date in the future.
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile. You can see a complete history of every email they’ve received, which links they clicked and when they opened your emails.
Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list. Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.
Use the drag & drop editor to quickly create a completely customized survey then link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analyzed, browsed and exported to Microsoft Excel for further processing.
Statistics & Reporting
You’ve created and sent the perfect email campaign, but how many people opened it and when? Interspire Email Marketer tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
See which links were clicked, by who and when. Your sales team can follow up with leads who’ve shown interest in your products by clicking a link in your email. Talk about making contact at the right time!
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as Email address doesn’t exist.
See unsubscribe statistics for each email campaign you send, either for a specific date or over time. You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.
Contact Management
Automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.
Type in contacts details one by one or even import existing contacts from Microsoft Excel or a CSV file.
Easily create customized signup forms with your company’s color scheme to add to your website.
Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more. You can then add custom fields into your email campaigns to personalize them.
Remove large groups of contacts from your list by typing in their email addresses or uploading a file. You can remove contacts permanently or mark them as unsubscribed so they won’t receive any new emails you send out.
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.
When viewing your contact list in grid mode you can choose which of the contact’s details appear in the grid, giving you the details you need quickly.
The powerful XML API can be used to add and remove contacts to and from a list, check if a contact is on a list, retrieve and update contact details, and much more.
CAN-SPAM Compliance
The Insert Unsubscribe Link button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Interspire Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.
