Email Marketer Features

Benefits

Interspire Email Marketer is a powerful, all-in-one email marketing automation software that is incredibly easy to use. Take a look at our list of benefits and we are sure you will agree.

Personalize your customer relations
Studies have shown that people respond better to emails that actually address them via their first name. Interspire Email Marketer allows you to capture your subscribers first name, last name, age, salary — even their shoe size — when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.
Send any type of email communication
Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations — anything!
Improve sales and increase revenue
Selling a product or service from your website? Why not use Interspire Email Marketer to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a subscriber-only discount. Your imagination and creativity really are the only limits!
Build trust with your subscribers
One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you’re establishing your website as a credible source of information, which helps your visitors build up their trust in you.
Unlimited number of subscribers and lists
Create hundreds or even thousands of mailing lists and either import your existing subscribers or use Interspire Email Marketer to automatically create a subscription form for your web site.
Create an additional revenue stream
Are you a web designer with multiple clients? How about offering them the ability to build their own mailing list and send out a newsletter? With Interspire Email Marketer, you can create user accounts, and lock each account to a specific mailing list. You can also restrict the tasks that each user can perform. For example, if you don’t want one of your clients importing email address, then simply disable it with the click of a button!
Comply with email laws
Interspire Email Marketer includes powerful features such as double opt-in confirmation and one-click unsubscribe which make your campaigns follow the best anti-spam guidelines.

Email Design

Email Templates
Choose from dozens of beautiful, industry-specific email templates to get started creating your email.
Upload or Import Content
In addition to using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page
Design Once, Please Many
Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.
Easily Upload Images
Upload as many images as you like into your email campaigns.
Easy WYSIWYG Editing
Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.
Popup and Inbox Previews
See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.
Use Your Existing Template
There’s no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Interspire Email Marketer in just a few seconds.
Email Personalization
Personalize your email with two clicks using custom fields such as first name, age or company name.
Advanced HTML Editing
Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor’s source tab.
Dynamic Content Blocks
Dynamic content blocks allow you to personalize a section of your email message based on custom field values.
Anchor Links
Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.

Email Campaign

Easy, Automatic Unsubscribes
The Insert Unsubscribe Link button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Campaign Optimization Tips
Right from Interspire Email Marketer you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.
Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Free, Built-In Spam Checking
Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber’s inboxes (and not junk mail folder) as possible.
Forward to a Friend Link
Encourage subscribers to share your email by including a forward to a friend link in your email. You can even see a report on who forwarded your email to a friend and when!
Send Now or Later
With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.
Send to Multiple Lists at Once
Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
Pause & Resume Sending
From the Scheduled Emails page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.
RSS Archive of Sent Emails
Interspire Email Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.

Advanced Email Marketing

Split Testing
Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing. You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time! Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.
Triggers
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more! With triggers you can:

  • Send recurring emails based on a date such as a birthday.
  • Add contacts to new lists based on events (such as opening an email or clicking a specific link).”
  • Remove contacts from the list they are on based on an event.
  • Add/remove a contact from a list on a date in the future.
Automatic Event Logging
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile. You can see a complete history of every email they’ve received, which links they clicked and when they opened your emails.
Manual Event Logging
Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list. Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.
Surveys & Feedback Forms
Use the drag & drop editor to quickly create a completely customized survey then link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analyzed, browsed and exported to Microsoft Excel for further processing.

Statistics & Reporting

Email Open Reporting
You’ve created and sent the perfect email campaign, but how many people opened it and when? Interspire Email Marketer tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
Link Click Tracking
See which links were clicked, by who and when. Your sales team can follow up with leads who’ve shown interest in your products by clicking a link in your email. Talk about making contact at the right time!
Google Analytics Integration
As you’re sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.
Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as Email address doesn’t exist.
Unsubscribe Reporting
See unsubscribe statistics for each email campaign you send, either for a specific date or over time. You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.

Contact Management

Full List Management
Automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.
Add or Import Contacts
Type in contacts details one by one or even import existing contacts from Microsoft Excel or a CSV file.
Website Signup Forms
Easily create customized signup forms with your company’s color scheme to add to your website.
Unlimited Custom Fields
Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more. You can then add custom fields into your email campaigns to personalize them.
Bulk Remove Contacts
Remove large groups of contacts from your list by typing in their email addresses or uploading a file. You can remove contacts permanently or mark them as unsubscribed so they won’t receive any new emails you send out.
Powerful List Segmentation
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.
Customizable Contact Views
When viewing your contact list in grid mode you can choose which of the contact’s details appear in the grid, giving you the details you need quickly.

CAN-SPAM Compliance

One Click Unsubscribes
The Insert Unsubscribe Link button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Contact Details in Footer
Interspire Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.
Do Not Mail List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.
Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.