New Release – Interspire Email Marketer v8.3.0: What’s New and Why It Matters

Product Announcement

📣 Introducing Interspire Email Marketer v8.3.0 🚀 We are happy to announce the latest update to Interspire Email Marketer: version 8.3.0. This release builds upon our commitment to providing powerful, user-friendly self-hosted email marketing solutions that cater to the needs of both burgeoning and seasoned marketers alike. What’s New in v8.3.0? Why Upgrade to v8.3.0? … Read more

Mastering Email Deliverability: A Comprehensive Guide – Updated for Yahoo and Google Requirements

Deliverability

Introduction Email deliverability is no longer just about avoiding the spam folder; it is about understanding and implementing a set of stringent standards that govern how emails are authenticated, sent, and received. These standards, once considered best practices, have now solidified into non-negotiable requirements for email delivery, making it imperative for marketers and businesses to … Read more

Decoding Automated Email Clicks: Why Robots are Clicking on Your Email Links and How to Respond

Humans and Robots Clicking Links

Introduction In the landscape of email marketing, a new challenge has emerged: the increasing prevalence of automated email clicks. These clicks, generated not by eager consumers but by non-human bots, are quietly but significantly altering the way email marketing campaigns are perceived and evaluated. This phenomenon is not just a mere curiosity; it has profound … Read more

Managing the Rise of Email Bot Clicks: Updates in Interspire Email Marketer

Robots clicking on links

In the ever-changing world of email marketing, where large email providers like Microsoft, Apple, and Gmail, along with the plethora of email security scanners from Barracuda, Symantec, and others, a new challenge has emerged – the relentless clicking of every link within incoming emails. While this issue is not entirely new, it has become increasingly … Read more

New Release – Interspire v8.0.0

Product Announcement

📣 Introducing Interspire Email Marketer v8 🚀 We are thrilled to announce the release of Interspire Email Marketer v8, packed with exciting new features and improvements to elevate your email marketing experience! Key Highlights: ✨ Optional Block Editor: With the new block-editor, crafting stunning email campaigns is easier than ever. Customize email templates effortlessly with … Read more

Metrics to Track When Measuring Email Engagement

Metrics to Track When Measuring Email Engagement Banner

Launching an email marketing campaign is not an easy task. You need to make sure you’ve got the perfect design, compelling content, and the right CTA to attract your target audience before hitting the send button. But your work doesn’t end there. To ensure that all the efforts you’ve put into your email marketing campaign … Read more

Should You Use a 3rd-Party SMTP Provider for Email Marketing?

SMTP Provider

Sending medium to high volume of emails and having them land in the inbox can be difficult. A whole industry with a number of email sender services (SMTP providers) specialized in delivering emails exists to facilitate the inboxing of emails. Although sending emails directly from within your self-hosted email platform is possible, it may not … Read more

New Release – Interspire v7.0.0

Product Announcement

We are delighted to announce that Interspire Email Marketer has now been upgraded to support PHP 8.0 and 8.1. You can now benefit from the latest features of the popular scripting language while enjoying the same level of performance and reliability that you have come to expect from Interspire Email Marketer. If you have an … Read more

The Difference Between Marketing and Transactional Emails and Why You Need Both

Transactional Vs. Marketing Emails

If you have ever plunged into setting up email campaigns for your business, you probably met a solid recommendation from email infrastructure experts for splitting your transactional and marketing letters. We also consider it to be the only proper approach. This article will explain the difference between transactional and marketing emails and why they are … Read more

How to Display Email Newsletters on Your Website

How to Display Newsletters on Website

Why Display a Newsletter Archive in the First Place Displaying a newsletter archive on your website can expand your client reach, encourage website visitors to sign up for your emails, and allow both new subscribers and non-subscribers access to your previously published content. Designating a section of your website to a newsletter archive can also … Read more