Email Tracking Modes Explained

Choose what you measure — email tracking modes

IEM 8.8.0 has five email tracking modes. See what Off, Minimal, Aggregate, Individual (consented), and Individual measure.

Practical Trigger Workflows for Smarter Email Automation

Practical trigger workflows for smarter email automation

Triggers are not just automation tools. They are decision engines inside your email system. When configured properly, triggers respond to behavior, dates, and list changes in real time. They move contacts between stages, notify teams, and deliver messages at precisely the right moment without manual intervention. If you need step-by-step setup instructions, see the Trigger … Read more

Expanded Possibilities with New Automation Triggers

New Automation Triggers

We are excited to announce a major expansion to Interspire Email Marketer’s trigger system. New triggers bring powerful new automation capabilities that will save you time and help you engage your contacts more effectively. What’s New? List and Segment Subscription Triggers You can now create triggers that automatically fire when someone subscribes to a specific … Read more

How to Choose the Right Email Editor in Interspire

Editor Choice in Interspire

When it comes to email marketing, how you create your emails matters. Whether you are a developer pasting in custom HTML, a marketer designing beautiful layouts, or a team automating campaign workflows, your email editor should match your needs—not limit them. That’s why Interspire, the self-hosted email marketing platform, includes three different email editors: TinyMCE, … Read more

A Closer Look at Interspire Email Marketer’s Refreshed UI

As we get closer to the official launch of Interspire Email Marketer’s refreshed UI, we are excited to give you a detailed preview of the new look. This update enhances the platform’s visual appeal and usability, creating a more intuitive and enjoyable experience. Today, we will walk you through some of the specific changes that … Read more

Decoding Automated Email Clicks: Why Robots are Clicking on Your Email Links and How to Respond

Hand-drawn Decoding Automated Email Clicks: Why Robots are Clicking on Your Email Links and How to Respond illustration with magnifying glass over link, robot cursor on hyperlink, envelope with chain links icons

Introduction In the landscape of email marketing, a new challenge has emerged: the increasing prevalence of automated email clicks. These clicks, generated not by eager consumers but by non-human bots, are quietly but significantly altering the way email marketing campaigns are perceived and evaluated. This phenomenon is not just a mere curiosity; it has profound … Read more

Email List Management Best Practices

Hand-drawn Email List Management Best Practices tutorial illustration with checklist, clean list icon, shield/check for hygiene icons

Email list management is one of the most important aspects for successful email marketing. Learn what list management is, why it is important, its benefits, and the best practices to maintain a healthy email list. What is Email List Management Email list management is the process of maintaining your contact list healthy, clean, and accurate. … Read more

What Are Drip Campaigns and How Do You Use Them?

Hand-drawn What Are Drip Campaigns and How Do You Use Them? tutorial illustration with sequence of envelopes with drops, timeline arrow, small clock intervals icons

Drip campaigns are essential if you want to stay ahead of the competition. Drip emails are one of the better ways to connect with your audience and provide them value over time. What are they and how can you use them to better engage with your audience and customers? What is a Drip Campaign A … Read more