How to Display Your Latest Newsletter on Your Website

Interspire Email Marketer introduced an new feature in version 8.4.0, which allows you to display the latest campaign sent to a list directly on your website. This feature is a great way to keep your audience engaged and up to date by showing them your most recent newsletter on your website. And this can be … Read more

Setting Up Google OAuth to Access Gmail for Email Bounce Processing: A Step-by-Step Guide

OAuth Stylized Depiction

Introduction Google announced the phase-out of Less Secure Apps (LSA) authentication, affecting users who use Gmail to receive their bounce notifications. Connecting to a Gmail account must now be done using Google OAuth. This guide will show you how to configure Google OAuth to access your Gmail mailbox. Step 1: Create a New Project Step … Read more

Mastering Email Deliverability: A Comprehensive Guide – Updated for Yahoo and Google Requirements

Deliverability

Introduction Email deliverability is no longer just about avoiding the spam folder; it is about understanding and implementing a set of stringent standards that govern how emails are authenticated, sent, and received. These standards, once considered best practices, have now solidified into non-negotiable requirements for email delivery, making it imperative for marketers and businesses to … Read more

Managing the Rise of Email Bot Clicks: Updates in Interspire Email Marketer

Robots clicking on links

In the ever-changing world of email marketing, where large email providers like Microsoft, Apple, and Gmail, along with the plethora of email security scanners from Barracuda, Symantec, and others, a new challenge has emerged – the relentless clicking of every link within incoming emails. While this issue is not entirely new, it has become increasingly … Read more

Should You Use a 3rd-Party SMTP Provider for Email Marketing?

SMTP Provider

Sending medium to high volume of emails and having them land in the inbox can be difficult. A whole industry with a number of email sender services (SMTP providers) specialized in delivering emails exists to facilitate the inboxing of emails. Although sending emails directly from within your self-hosted email platform is possible, it may not … Read more

How to Display Email Newsletters on Your Website

How to Display Newsletters on Website

Why Display a Newsletter Archive in the First Place Displaying a newsletter archive on your website can expand your client reach, encourage website visitors to sign up for your emails, and allow both new subscribers and non-subscribers access to your previously published content. Designating a section of your website to a newsletter archive can also … Read more

How to Choose Virtual Private Server Hosting for Email

Virtual Private Server Providers for Email

In the previous installment of this series we discussed the components that are needed to run a self-hosted email marketing platform. In this article we will go over some of the criteria to consider when researching a provider to self-host an email marketing automation software and explore some possible providers. Types of Hosting The providers’ … Read more

What are the Components Needed to Self-Host an Email Marketing Automation Platform

Components to self-host an email marketing platform

If you have determined that a self-hosted solution might be a good fit for your needs, what are the components needed to successfully run a self-hosted marketing automation platform? The four main components are: the software, a server, an SMTP provider, and a mailbox to collect the bounces.  Self-hosting is not complicated. Let’s go over … Read more

How to Install Interspire with cPanel

How to Install Interspire with cPanel

cPanel is a popular Graphical User Interface (GUI) provided by many hosting companies to help their customers manage their servers and websites. This guide walks you through installing Interspire Email Marketer (IEM) using cPanel. The focus is on installing Interspire and does not cover the creation of email boxes for example. Please review the Interspire … Read more

How to Install Interspire on Ubuntu

How to Install Interspire on Ubuntu

This step-by-step guide will walk you through installing Interspire Email Marketer (IEM) on Ubuntu using a VULTR One-Click App Virtual Private Server (VPS). Interspire needs a LAMP (Linux, Apache, MySQL, and PHP) or LEMP (Linux, Nginx, MySQL and PHP) stack to run. Please review Interspire’s Server Requirements for more details. We will be using VULTR’s … Read more

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