Technical Documentation geared toward the installer or administrator of Interspire Email Marketer
The Large Database Reality at Scale As an email program grows into the millions of contacts, the way subscriber data is accessed must evolve. At lower volumes, traditional pagination works well. Databases with hundreds of thousands to low millions of subscribers can be browsed easily, and page loads remain fast and predictable. Many Interspire installations … Read more
Surveys have long been a valuable tool within Interspire Email Marketer, providing critical insights into subscriber preferences and behaviors. With our latest update (v8.6.0), we are leveraging this module to offer an Unsubscribe Survey capability directly in the unsubscribe process—giving you a structured way to collect valuable email unsubscribe insights and improve future campaigns. The … Read more
Introduction When deploying Interspire Email Marketer where the database server is hosted remotely, it is important to secure the connection between the application and the MySQL server. Interspire as of version 8.5.2 supports SSL/TLS-encrypted database connections, and in this guide you will learn how to secure MySQL connections in Interspire. It will cover both new … Read more
Interspire Email Marketer introduced an new feature in version 8.4.0, which allows you to display the latest campaign sent to a list directly on your website. This feature is a great way to keep your audience engaged and up to date by showing them your most recent newsletter on your website. And this can be … Read more
Introduction Google announced the phase-out of Less Secure Apps (LSA) authentication, affecting users who use Gmail to receive their bounce notifications. Connecting to a Gmail account must now be done using Google OAuth. This guide will show you how to configure Google OAuth to access your Gmail mailbox. Step 1: Create a New Project Step … Read more
Introduction Email deliverability is no longer just about avoiding the spam folder; it is about understanding and implementing a set of stringent standards that govern how emails are authenticated, sent, and received. These standards, once considered best practices, have now solidified into non-negotiable requirements for email delivery, making it imperative for marketers and businesses to … Read more
In the ever-changing world of email marketing, where large email providers like Microsoft, Apple, and Gmail, along with the plethora of email security scanners from Barracuda, Symantec, and others, a new challenge has emerged – the relentless clicking of every link within incoming emails. While this issue is not entirely new, it has become increasingly … Read more
Sending medium to high volume of emails and having them land in the inbox can be difficult. A whole industry with a number of email sender services (SMTP providers) specialized in delivering emails exists to facilitate the inboxing of emails. Although sending emails directly from within your self-hosted email platform is possible, it may not … Read more
Why Display a Newsletter Archive in the First Place Displaying a newsletter archive on your website can expand your client reach, encourage website visitors to sign up for your emails, and allow both new subscribers and non-subscribers access to your previously published content. Designating a section of your website to a newsletter archive can also … Read more
In the previous installment of this series we discussed the components that are needed to run a self-hosted email marketing platform. In this article we will go over some of the criteria to consider when researching a provider to self-host an email marketing automation software and explore some possible providers. Types of Hosting The providers’ … Read more