Updated

Contact List Statistics

Viewing Contact List Statistics

To view statistics about contact lists, click Statistics in the navigation bar, then click Contact list statistics.

This screen shows an overview of your contact lists, and some basic statistics about each. You can:

  • View an contact list’s detailed statistics. These include statistics about the domains to which your contacts in this list belong, the number of emails sent to this list that are opened, the number of links in emails to this list that are clicked, the number of emails to this list that have bounced, the number of contacts who have unsubscribed from the list, and the number of emails forwarded by this list’s contacts.
  • Print an contact list’s statistics.

Viewing Contact List Statistics

Contact listThis displays the name of the contact list.
CreatedThis displays the date on which this contact list was set up.
ContactsThis displays the number of contacts in this list.
UnsubscribesThis displays the number of contacts who have unsubscribed from this contact list.
Action- Click View to see detailed statistics about the contact list. See Viewing Detailed Contact List Statistics.
- Click Print to select the contact list’s statistics you want to print, view a preview of the printed document, and send the print job to your printer. See Printing Statistics.

Viewing Detailed Contact List Statistics

To view detailed statistics about a contact list, click Statistics in the navigation bar, then click Contact list statistics. Click a contact list’s View link.

Note: See Using the Detailed Statistics Screens for further information on these screens.

The Detailed contact list statistics screen displays at the Contacts snapshot tab.

The following table describes the tabs in this screen.

Detailed Contact List Statistics

Contacts snapshotUse this tab to see general information about the contacts belonging to this contact list. This includes a summary of the contacts in the list who are unconfirmed, confirmed, have unsubscribed, have had emails bounced, and have forwarded emails. The information is arranged by month.
Top  10  domain name confirmed contactsUse this tab to see information about the domains to which your confirmed contacts’ email addresses belong. This information is ranked according to the number of email addresses belonging to a domain. You can also see information about the number of contacts who are confirmed, unconfirmed, have unsubscribed, have had emails bounced, and have forwarded emails, ranked by domain.
Open statisticsUse this tab to see information about the number and percentage of emails that were opened by members of this contact list. You can also see the date on which an email was opened by an individual recipient, and whether it was opened as HTML or plain text.
Link statisticsUse this tab to see information about the number and percentage of links in emails that were clicked by their members of this contact list, as well as the average number of clicks per email, and the most popular link overall. You can also see which individual recipients clicked a link, and at what date and time.
Bounce statisticsUse this tab to see information about the number and percentage of undeliverable emails sent to this contact list, as well as the number of hard bounces and soft bounces. You can also see the type of bounce (hard or soft) for each bounced email, the exact reason that the email was not delivered, and the date and time at which the bounce occurred.

> Note: Hard bounces are emails that were not delivered because of a permanent reason (for instance, the email account does not exist), whereas soft bounces are emails that were not delivered for a temporary reason (for instance, the recipient’s inbox was full).
Unsubscribe statisticsUse this tab to see information about the number of contacts who have unsubscribed from this list. You can also see the email address of each contact, the date and time at which the contact unsubscribed, and the month with the greatest number of contacts unsubscribing.
Forwarding statisticsUse this tab to see information about the number of contacts in this list who have forwarded emails to their friends.